Whether you're a small online boutique or the CEO of a major E-commerce company, you know that taking great photos is crucial to your success. How to take good product photos? A good product photo should highlight the key features of your item and make it look as appealing as possible. But there's more to taking great photos than simply pointing and shooting—you also need some basic editing skills, like adjusting your white balance or adding filters. In this article we'll go over everything you need to know about this essential aspect of running an E-commerce business: how to take better pictures that will help your items stand out on their own merit (and not just because they're cheap).
Why Are Quality Product Photos Important for Ecommerce?
One of the most important parts of your E-commerce store is the product photos. The right photos can make or break your business, so choosing them carefully is key. There are many guidelines that you need to follow when taking photos of your products and they vary depending on what type of product it is. If you want to sell clothing, for example, then you will want to focus on how well it fits and how comfortable it looks on a model or person wearing it; whereas if you were selling electronics then lighting would be crucial because these items are usually small and hard to see in detail unless there’s good lighting in which case they will stand out more clearly than usual but still look professional without being overly bright which could cause glare making them difficult for customers looking at them on their screens from afar.
There are several reasons why quality product photos are so important for ecommerce:
- They help potential customers make informed purchasing decisions: Without the ability to touch and feel products in person, customers rely on product photos to get a sense of what they are considering purchasing. Poor quality photos can make products look different than they actually are, which can lead to disappointment and negative reviews.
- They improve the overall shopping experience: High-quality product photos can make the shopping experience more enjoyable and engaging for customers. This can lead to increased conversion rates and customer loyalty.
- They increase trust: Quality product photos can help establish trust with potential customers. If a product looks cheap or poorly made in the photos, it is likely that potential customers will not trust the seller or the product itself. On the other hand, well-lit, clear, and detailed product photos can help establish trust and credibility.
Tips for Taking and Optimizing Ecommerce Product Photos
Using natural lighting
When taking product photos, there are a few things you should keep in mind:
- Use natural lighting. When it comes to taking product photos, the best time to do so is during the morning or evening when there's no direct sunlight. If you try to take pictures of your products outside on a sunny day, they’ll turn out too bright and washed out—and sometimes even blurry if they move around too much.
- Avoid shadows and reflections. Shadows can be tricky things when it comes to photography—they tend to draw attention away from the subject of your photo rather than helping it out (unless you’re trying for an artsy look). Reflections on shiny surfaces are also bad news! They reflect what's behind them and end up being distracting as well as unevenly lit (the reflection will be brighter than the actual subject). To avoid these problems altogether, try shooting from angles that don't cast either shadows or reflections on your product(s).
Picking the right background
If you're using product photo backdrops, then the next step is to choose your material. A plain white or black background is best for showcasing products. If you use a paper background, make sure it's not too busy, as this can distract from your product.
If you have a large enough space in your home, consider turning it into an in-house photo studio by hanging up some white sheets and using lamps to illuminate the scene. This can potentially save you money on renting out studio time with other photographers or hiring an assistant photographer since another person will be able to take photos at their leisure during daylight hours (the best time for natural lighting).
If you don't have any of that, you can use a tool like Depix to easily remove the background off of any shot and place your product on a white or colored background. Depix makes product photo editing easy.