From iPad Sketch to Rendered Reality in Depix Design Lab: Maserati’s Klaus Busse at MDC Milan:
At the recent Mobility Design Conference in Milan, hosted by Konzepthaus as part of their HOA series, the theme Designing the Future was brought to life at the Depix.ai stand in the most inspiring way — with a visit from Klaus Busse, Head of Design for Maserati, Jeep Europe, and the Stellantis Design Studio.
Known across the industry for his bold design vision and leadership across iconic brands, Klaus joined us for a live exploration of what AI can do for car designers. With an iPad in hand, he quickly sketched the unmistakable silhouette of a Maserati — elegant, dynamic, and effortlessly expressive.
Maserati Sketch by Klaus Busse, Head of Design for Maserati, Jeep Europe, and the Stellantis Design Studio on an ipad for Depix drawn in a couple of minutes.
We took that sketch and ran it through our Depix Design Lab, where the transformation began. Using our proprietary tools — Style Drive and Scene Shift — we applied high-fidelity style transfer and environment adaptation to create studio-quality renderings, instantly.
The crowd gathered, watching as the hand-drawn lines evolved into cinematic visuals. Within seconds, the Maserati took on surface reflections, material finishes, and atmospheric depth — a testament to how Depix is enabling a faster, richer, and more intuitive design process for automotive creatives.
Klaus’ reaction? One of curiosity, delight, and perhaps a glimpse of how future design workflows will seamlessly blend intuition and intelligence.
For us at Depix, the moment was a highlight of the conference — a perfect example of how our platform empowers world-class designers to push ideas forward with unprecedented speed and freedom.
To Klaus Busse: thank you for your time, creativity, and openness to the future. It was an honor to bring your sketch to life in a way that truly moved people.
Philip Lunn CEO Depix, Klaus Busse, Head of Design for Maserati, Jeep Europe, and the Stellantis Design Studio, and Christian Braun Chief of Product Depix
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